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The Science & Rules Of Muscle Building
The 10 muscle building (hypertrophy) rules according to science
Doug Joachim
8 min read


Sauna: The Honest Version
We separate truth from fact in regards to saunas. Are they really a longevity hack?
Doug Joachim
15 min read


VO2 Max Myths
VO2 max myths: is it really the number 1 fitness metric for longevity?
Doug Joachim
8 min read


Shouldering Shoulder Pain: Myths & Realities
The myths of shoulder pain: what is it it really and what ca be done
Doug Joachim
11 min read


Isometric Training: Secret Weapon?
Discover the power of isometric training! Learn how isometric training can boost strength, muscle growth, and reduce pain. Explore the benefits now!
Doug Joachim
10 min read


It is All About Effort
how hard you train matters more than how you train. It’s effort. And you don't need to lift to failure. Push until you have about 1-2 reps in reserve (RIR) and stop there. It is safer, less painful and just as effective.
Doug Joachim
4 min read


Zone Training: Zone 2 - Your Key to Endurance and Longevity
What is Zone Training? And why Zone 2 so important?
Doug Joachim
7 min read


There Are No Bad Exercises
Let’s be honest: the world of fitness is a noisy place. Everywhere you turn, someone’s telling you that this exercise is a must-do, while that one is a one-way ticket to the orthopedist's office. It’s enough to make you want to hide under your bed with a tub of ice cream. But before you panic about that last set of A2G (Ass to Grass) deep squats or the kettlebell swing you saw on Instagram, let’s take a deep breath and get something straight: No exercise is inherently “bad.”
Doug Joachim
8 min read


GLP-1 Tips & Tricks
Here are some tips and tricks for Glp-1s when you start one:
Doug Joachim
8 min read
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